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IWA — Impact With Anurag

Meta Ads Services That Turn Ad Spend Into Predictable Revenue

IWA is a Meta Ads agency built on ₹12Cr+ in real ad spend. From strategy and creative to landing pages and WhatsApp CRM automation — every service is designed to generate qualified leads and measurable revenue for service businesses.

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₹12Cr+
Ad spend managed
12+
Years experience
90
Days to results
3+
Years Meta Ads

As featured in

Dailyhunt Influencers of India Business Up2Date The Indian Publisher Nation Times
What We Do

Our Meta Ads Services

Every service is built around one goal — turning your Meta ad spend into qualified leads and measurable revenue.

Meta Ads Agency

A full-service Meta ads agency that builds complete revenue systems — not just campaigns. Video creatives, landing pages, CRM automation, and daily optimisation.

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Meta Ads Specialist

Deep platform expertise backed by ₹12Cr+ in real ad spend. A specialist who understands why audiences convert and builds systems that do — not just campaigns that run.

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Meta Ads Consultant

Work directly with Anurag on your Meta Ads strategy. No juniors, no handoffs — senior-level consultation that turns your ad spend into a structured lead generation system.

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Meta Ads Expert

Expert-level Meta Ads management — audience architecture, creative testing, funnel optimisation, and revenue reporting. Built on 12 years of digital marketing experience.

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Meta Ads Video Creative

Hook → Body → CTA video scripts and production designed for your exact audience. Creatives that stop the scroll and generate clicks from buyers, not browsers.

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Meta Ads Retargeting

Re-engage warm audiences who showed intent but didn't convert. Retargeting campaigns that bring back your best prospects at 3–5x lower cost per lead.

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The Method Behind Every Service

The Smart Funnel System

Every Meta Ads service IWA offers is built on the same three-layer foundation — the system that has generated lakhs in revenue for service businesses within 90 days.

01
Phase 1 — Visibility

High-Intent Video Ads

Hook → Body → CTA video creatives engineered to reach your ideal buyer on Facebook and Instagram. Not vanity views — targeted attention from people ready to act.

↑ Brand Visibility
02
Phase 2 — Credibility

Meta Ads to Landing Page

Precision-targeted campaigns drive warm traffic to a landing page built to convert. Prospects arrive already convinced — your sales conversation starts from strength.

↑ Lead Quality
03
Phase 3 — Profitability

WhatsApp CRM Automation

Our mobile CRM runs automated WhatsApp nurture sequences the moment a lead comes in — qualifying and warming every lead until they are ready to buy.

↑ Revenue
₹12Cr+
Total Meta ad spend managed
12+
Years in digital marketing
90
Days to measurable results
0%
Junk leads to your sales team
Case Studies

Real Results From Real Clients

A track record built across industries — from interior design to real estate to edtech.

Edtech — Organic Growth

1 Million/month

Increased organic traffic to 1 million visits per month within 2 years through SEO and content strategy for Great Learning.

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Real Estate — Lead Generation

High Quality Villa Buyers

Generated high-intent villa buyer leads for Vinimora through precision Meta Ads targeting and a dedicated lead funnel.

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Interior Design — Revenue

₹40L+ in 90 Days

Acquired high-intent interior design buyers for Dzyne & Dqore Interiors — generating ₹40L+ in projects from ₹1.8L investment.

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Education — Admissions

School Admissions 2025

Generated qualified parent leads and school admissions for NAWS through a targeted digital marketing campaign.

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Business — Strategy

Marketing & Website Strategy

Full marketing and website strategy overhaul for Papa Bear — building their digital presence and lead generation from the ground up.

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Interior Design — Revenue

₹82L+ in 90 Days

Scaled Meta Ads for Aantarika Design Studio — generating ₹82L+ in projects through premium audience targeting and WhatsApp CRM automation.

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What Clients Say

Nice Things They Said (Without the Bribe)

Real feedback from real clients across industries.

⭐
★ ★ ★ ★ ★

"Anurag has been the cornerstone of our organic growth journey, increasing traffic to 1 million per month in just 2 years."

Vineet Radhakrishnan Director, Great Learning
⭐
★ ★ ★ ★ ★

"Anurag has been instrumental in increasing my marketing efforts, that too within 30 days. Results were visible almost immediately."

Alex Pagett Founder, Sunbeam Education
⭐
★ ★ ★ ★ ★

"Anurag helped me launch my website within 30 days of working together. Efficient, clear, and genuinely invested in the outcome."

Muskan Banthia Co-Founder, Studio Skavi
Anurag Busi
Founder, IWA — Meta Ads Services
₹12Cr Ad spend managed
12+ Years experience
3+ Years agency
The Person Behind IWA

Every Service Is Built on ₹12Cr+ in Real Ad Spend

"I built IWA because I was tired of seeing businesses pay for activity instead of results. Every service we offer exists to solve one problem — turning Meta ad spend into revenue that's measurable, predictable, and scalable."

Anurag Busi is an IIM alumni with 12 years of corporate digital marketing experience. Having managed over ₹12 crore in Meta ad spend across service businesses, he built the Smart Funnel System as a direct response to watching businesses waste crores on ads without a system behind them.

IWA is deliberately lean. Every service is built and managed with senior expertise — no juniors, no templates, no excuses. Just a proven system and a commitment to results.

IIM Alumni 12 Yrs Experience ₹12Cr+ Ad Spend Meta Ads Specialist Results-First
FAQ

Questions About Meta Ads Services

What Meta Ads services does IWA offer?+
IWA offers a complete suite of Meta Ads services — agency management, specialist campaigns, direct consultation, video creative production, retargeting, and WhatsApp CRM automation. Every service is built on the Smart Funnel System — a three-layer approach that combines video ads, landing pages, and automated lead nurturing to generate qualified leads and measurable revenue.
Which Meta Ads service is right for my business?+
If you want a complete done-for-you system — choose the agency service. If you want deep platform expertise managing your campaigns — the specialist service. If you want to work directly one-on-one with Anurag on strategy — the consultant service. Not sure? Book a free 30-minute strategy call and we'll tell you exactly what fits your business and goals.
What industries do you serve with Meta Ads?+
Our strongest results are with service businesses — interior designers, real estate, coaching and education, healthcare, IT and SaaS, and financial services. The Smart Funnel System works for any business where the sale involves a human conversation, a trust-building process, and a defined buyer profile. If you sell a service, we can build a Meta Ads system for it.
How much does it cost to run Meta Ads with IWA?+
There are two costs — your ad budget (paid directly to Meta) and IWA's service fee. We recommend a minimum ad budget of ₹40,000–50,000 per month to generate enough data for meaningful optimisation. Our service fee covers strategy, creative, landing page, CRM setup, and ongoing management. Book a call for specific pricing based on your goals and business size.
How quickly will I see results?+
Most clients see their first qualified leads within 2–3 weeks of campaign launch. Consistent, significant revenue results typically come within 60–90 days as the system optimises. Our case studies show ₹40L–82L+ in revenue generated within 90 days for interior design clients. Results vary by industry, offer, and starting point.
Do you work with businesses outside India?+
Yes. IWA works with service businesses globally. The Smart Funnel System applies whether your clients are in India, the UAE, the UK, or anywhere else. Meta's advertising platform is the same worldwide, and we work remotely across time zones. Our audience research, creative strategy, and CRM automation are all built to work globally.

Ready to Build Your Meta Ads Revenue System?

Book a free 30-minute strategy call. We'll understand your business, audit your current setup, and show you exactly which Meta Ads service is right for you.

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No commitment. No sales pressure. Only 4 new clients accepted per month.