Growth Engine | IWA
Growth Engine Β· 90-day client acquisition system

Build A Predictable Flow Of Qualified Enquiries Every Month

You’ve built the foundation. Now it’s time to get discovered.

  • Meta Ads for qualified traffic
  • High-converting landing pages
  • CRM automation & follow-up
  • Monthly video creatives
  • Sales consultation & optimization
  • Tracking from lead to revenue

30-minute strategy session Β· no commitment

β‚Ή5Cr+ad spend managed
1000+leads generated
90 daysprogram
9modules across 3 pillars
The problem

Growth that depends on luck can’t be planned

Most service businesses rely on referrals, repeat clients and word of mouth. Good when it comes. Impossible to predict.

Enquiries per month: referrals only vs Growth Engine

Referrals rise and fall. A system keeps building.
M1M2M3M4M5M6 Enquiries Growth Engine Referrals only

Illustrative only, to show the pattern.

Enquiries are inconsistent
Revenue changes every month
No clear source for the next client
Competitors look more visible online
Dependence on referrals
The solution: Growth Engine

A client acquisition system that runs every single month

Not just ads. Five connected parts that turn strangers into qualified sales opportunities, consistently.

🎯

Meta Ads

Qualified traffic from the right audience

🌐

Landing pages

High-converting pages that capture enquiries

⚑

CRM & follow-up

Automation so no lead goes cold

🎬

Video creatives

Fresh monthly content that builds trust

πŸ’¬

Sales consultation

Better calls, higher close rates

β†Ί Optimize every week with real data

Outcome: a predictable lead generation and sales system.

The system

3 pillars. 9 modules. One engine.

Pillar 1

πŸ“£ Attract

Bring the right people in

01Audience & Offer AlignmentIdeal customer profile, pain points, offer positioning, competitor analysis, lead magnet
02Meta Ads SystemCampaign setup, audience targeting, creative strategy, retargeting, budget planning
03Ad Creative EngineMessaging framework, hooks, video and image ad concepts
Deliverables
Meta Ads setupCampaign management2 video edits / monthAd copy
Pillar 2

πŸ’¬ Conversation

Turn interest into enquiries

04Landing Page SystemPage creation, offer presentation, lead form optimization, booking integration, mobile-first
05CRM & Follow-up EngineCRM setup, lead routing, lead tracking, pipeline stages, follow-up sequences
06Lead NurturingWhatsApp & email follow-ups, re-engagement campaigns, appointment reminders
Deliverables
Landing pageCRM setupLead trackingFollow-up automation
Pillar 3

πŸ† Conversion

Turn enquiries into revenue

07Sales Process DesignLead qualification, discovery call framework, objection handling, follow-up & proposals
08Sales ConsultationWeekly sales review, call analysis, conversion improvement, funnel and lead-quality analysis
09Revenue OptimizationConversion tracking, cost per lead, cost per appointment, close rate, scaling plan
Deliverables
Sales consultationConversion optimizationFunnel reviewRevenue tracking
The customer journey

Launchpad builds trust. Growth Engine builds revenue.

Phase 1 Β· done first

πŸš€ Launchpad

Business readiness: the trust a prospect checks before they reach out.

βœ“ Websiteβœ“ Reviewsβœ“ Authorityβœ“ Systems

Don’t have this yet? See Launchpad β†’

Phase 2 Β· Growth Engine

From strangers to revenue

πŸ‘₯ Strangers Attract
πŸ“ Leads Attract β†’ Conversation
πŸ“… Appointments Conversation
🀝 Clients Conversion
πŸ’° Revenue
What we measure

Not likes. Numbers that pay the bills.

πŸ’°
Cost per leadWhat each enquiry costs
↓ push down
πŸ“…
Cost per appointmentWhat each real conversation costs
↓ push down
🀝
Close rateHow many calls become clients
↑ push up
πŸ“ˆ
RevenueWhat the engine brings in
↑ push up

How the 90 days run

M1

Onboard & launch

Most businesses go live within 30 days

M2

Results build

Leads flow in; weekly sales reviews start paying off

M3

Optimize

Lower cost per lead, better lead quality

90

Review & scale

Results reviewed, next 90 days planned

Investment

Three Growth Engine plans. Pick your pace.

Every plan is a 90-day program with all 9 modules. Higher plans add more channels and reach.

Basic

Steady, high-intent leads from Meta
β‚Ή1,00,000 / 3 months
β‰ˆ β‚Ή33,333 per month
Ad spend managed: up to β‚Ή1 Lakh/monthHigher budgets: custom pricing
  • Meta Ads lead generation
  • Landing page
  • 2 video edits / month
  • Storytelling & founder-led content
  • CRM & lead automations
  • Weekly sales consultation
Talk about Basic
⭐ Most popular

Pro

More channels, more reach
β‚Ή1,50,000 / 3 months
β‰ˆ β‚Ή50,000 per month
Ad spend managed: up to β‚Ή2 Lakh/monthHigher budgets: custom pricing
Everything in Basic, plus:
  • Google Ads
  • Instagram management & posts
Talk about Pro

Scale

Full growth: Meta, Google, LinkedIn + organic
β‚Ή2,10,000 / 3 months
β‰ˆ β‚Ή70,000 per month
Ad spend managed: up to β‚Ή3 Lakh/monthHigher budgets: custom pricing
Everything in Pro, plus:
  • LinkedIn Ads
  • Organic growth & SEO
  • LinkedIn profile management
Talk about Scale
ℹ️
Ad spend is additional and paid directly by you to Meta / Google / LinkedIn. Each plan covers managing ad spend up to the monthly limit shown. Spending more? The fee is customised to your ad spend.
What’s includedBasicβ‚Ή1,00,000 / 3 moProβ‚Ή1,50,000 / 3 moScaleβ‚Ή2,10,000 / 3 mo
πŸ“£ Attract
Max ad spend managed / monthβ‚Ή1 Lakhβ‚Ή2 Lakhβ‚Ή3 Lakh
Meta Ads lead generationβœ“βœ“βœ“
Google Adsβ€”βœ“βœ“
LinkedIn Adsβ€”β€”βœ“
Video edits (2 / month)βœ“βœ“βœ“
🀝 Build trust
Storytelling & founder-led contentβœ“βœ“βœ“
Instagram management & postsβ€”βœ“βœ“
LinkedIn profile managementβ€”β€”βœ“
Organic growth & SEOβ€”β€”βœ“
πŸ’¬ Convert
Landing pageβœ“βœ“βœ“
CRM & lead automationsβœ“βœ“βœ“
Weekly sales consultationβœ“βœ“βœ“
Growth Engine in action

Real businesses. Real revenue.

Marketing invested vs revenue generated

Two Growth Engine clients
β‚Ή0β‚Ή25Lβ‚Ή50L β‚Ή2L β‚Ή40L+ Dzyne Dqore Β· 90 days β‚Ή10L β‚Ή50L+ NAWS Β· 6 months 20Γ— 5Γ—
FAQ

Straight answers

Is this only Meta Ads?

No. Meta Ads are one part of a broader system that includes strategy, lead capture, CRM setup, nurturing and sales consultation. Pro and Scale add Google, Instagram, LinkedIn and SEO.

How soon can we start?

Most businesses can launch within 30 days of onboarding. Results typically build from Month 2.

Do I need Launchpad first?

It’s strongly recommended. A weak foundation makes ad spend underperform, because people check your website, reviews and social before they reach out.

How many leads will I get?

It depends on your market, offer and budget. We focus on qualified opportunities and track cost per lead, cost per appointment and close rate, so you always know what’s working.

Is ad spend included in the price?

No. Ad spend is paid directly by you to Meta, Google or LinkedIn. Basic covers managing up to β‚Ή1 Lakh a month, Pro up to β‚Ή2 Lakh and Scale up to β‚Ή3 Lakh. Above that, the fee is customised.

Which plan should I choose?

Basic suits most businesses starting with paid leads. Pro adds Google Ads and Instagram for more reach. Scale adds LinkedIn Ads, SEO and LinkedIn profile management for B2B and long-term organic growth. After your consultation, I’ll recommend the right one.

More Visibility. More Conversations. More Opportunities.

Book a free 30-minute growth consultation. No obligation. I’ll show you what your Growth Engine should look like.