About Anurag Busi | IWA
About Anurag Busi · Founder, IWA

👋 Hi, I’m Anurag.

Burned by marketing before? Let’s fix that.

I help service businesses that have spent money on marketing with little to show for it.

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Diagnose before spendingFind what’s broken before a single rupee goes into ads
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Prove it small, then scaleShow results on a small budget before going bigger
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Measure clients won, not likesSuccess is meetings and revenue, not vanity metrics
📅 Book a Free Consultation Read my story ↓
Anurag Busi, founder of IWA
🎓 IIM KozhikodeEx-Trainer at GoogleCreator of LeadBlink CRM
₹82Lclient revenue in 90 days
12 yrsin marketing
₹82Lclient revenue in 90 days
₹40Lclient revenue in 90 days
2-stepproven system
My journey

From engineer to growth partner

I’ve sat on the inside of service businesses. I know what it feels like when the phone doesn’t ring.

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Start

Engineer

Began in computer science

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Education

IIM Kozhikode

Master’s in marketing

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2014 – 2022

8 years inside

Service companies, incl. Great Learning & training at Google India

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2022

Went independent

Left corporate to help owners directly

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Today

IWA & LeadBlink

Launchpad, Growth Engine and a CRM built for service businesses

What that experience delivers

Numbers, not promises

Anurag at work on the Smart Funnel System
Behind every result: a system, not a lucky campaign.
₹82Lclient revenue in 90 days · interior studio
₹40Lclient revenue in 90 days · interior design
10K → 1Mmonthly website sessions · Great Learning
95%+of 45 Google India recruits passed every assessment
₹82L client₹40L client ₹4L marketing ₹82L revenue · 20× ₹2L marketing ₹40L · 20× Marketing invested vs revenue, 90 days each
Sound familiar?

What I hear from owners every week

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“We rely on referrals.”

When referrals slow down, the whole business slows down.

→ A system that brings enquiries every week
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“Big firms take our clients.”

Larger firms have bigger teams and bigger budgets.

→ Smart targeting that beats bigger budgets
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“Marketing didn’t work.”

Money was spent, no clients came, and trust was lost.

→ Fix the basics first, then spend
Lessons from 12 years

Knowing what not to do matters most

What usually goes wrong

  • Ad spend before the basics are fixed
  • Pretty websites that don’t generate calls
  • Enquiries left unanswered for hours
  • Reports full of likes, not clients
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What I do instead

  • Audit first, spend second
  • Pages built to generate enquiries
  • Every lead followed up instantly on WhatsApp
  • Track meetings and revenue, not vanity metrics
How I work

Four steps, in this order

Step 1

🔍 Audit

  • Website & ads
  • Google & social channels
  • Where leads leak
Step 2

🧠 Understand

  • Your ideal client
  • Your sales process
  • What makes you different
Step 3

🧭 Strategy

  • A plan built for you
  • Clear targets
  • A budget that fits
Step 4

🛠️ Implement

  • Pages, ads & follow-up
  • Weekly tracking
  • Double down on what works
Phase 1

🚀 Launchpad

Build the foundation and prove it works.

Explore Launchpad →
→
Phase 2

📈 Growth Engine

Scale up, lower costs, better leads.

Explore Growth Engine →
Client work

Our Clients? Just a Tiny Bit Impressive

Great Learning
Great Learning10K → 1M sessions/monthView case →
Vinimora
Vinimora RealtyHigh-quality villa buyersView case →
Dzyne Dqore Interiors
Dzyne Dqore Interiors₹40L+ in 90 daysView case →
Papa Bear
Papa BearMarketing & website strategyView case →
New Age World School
New Age World School45+ admissionsView case →

Let’s start with an honest conversation

A free marketing audit. A clear view of what’s working and what isn’t. No pressure, no jargon.

📅 Book a Free Consultation 💬 Chat on WhatsApp