🎯 The Challenge:
Even the most progressive schools need old-school admissions.
New Age World School, known for its holistic, ICSE-driven education, faced challenges like:
📉 Low visibility in a saturated education market
🤔 Parents unaware of the school’s value-driven, real-world learning philosophy
💸 Previous ad spends weren’t converting into actual admissions
❌ No structured funnel to filter, nurture, and convert interest into enrollments
🧠 The Approach:
We didn’t just run ads — we built trust.
👨👩👧 Defined the core parent personas: value-conscious, future-focused, and tired of rote learning
🧩 Crafted separate campaigns for school admissions and summer camp (different intent, different messaging)
✍️ Focused on storytelling + benefits — not just features
🎯 Implemented a high-converting lead gen + follow-up system tailored to parent behavior
🚀 The Execution:
One funnel to rule them all — and two campaigns to fuel it.
💡 Launched Google ads to target high intent keywords who are searching for school+preschool in that specific location.
Launched Meta Ads with scroll-stopping visuals and copy that spoke to parent pain-points to increase awareness
📱 Built landing pages with testimonials, curriculum highlights, and easy inquiry forms
🔁 Integrated automated WhatsApp + call follow-ups for faster conversions
👀 Ran retargeting campaigns for curious-but-not-yet-convinced parents
📈 The Results (aka “the fun part”):
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🏫 50+ confirmed school admissions within campaign period of 5 months
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🎨 50+ summer camp enrollments through the dedicated funnel
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🔄 Dozens of leads in nurturing stage for next academic cycle
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📊 High ROAS with predictable cost per admission and clear attribution
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🚀 Created a reusable funnel structure for future academic years
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