🎯 The Challenge:
Selling ₹6 Cr+ villas isn’t just about listings — it’s about aspiration.
Vinimora, a luxury real estate firm in Goa, faced the classic premium-market problems:
🌊 Gorgeous villas, but low visibility among HNI buyers
📉 Low-quality leads and no-shows for site visits
❌ No compelling brand narrative to match the premium price tag
💸 Marketing budget being spent without ROI clarity
🧠 The Approach:
We treated this like a luxury experience — not a transaction.
👑 Refined the ideal buyer persona: NRI investors, HNIs, urban second-home seekers
✨ Repositioned the brand to match its luxury product — elegance, exclusivity, and emotional appeal
🧭 Built a funnel designed to generate not just leads, but qualified site visit bookings
📱 Focused on high-touch digital touchpoints (Meta ads + WhatsApp + personalized landing pages)
🚀 The Execution:
We didn’t just advertise villas. We sold a Goan dream.
💡 Launched Meta Ads with premium, scroll-stopping creatives highlighting lifestyle, not just specs
🌐 Built a lead-gen landing page with clear CTAs, villa visuals, and FOMO-driven copy
📞 Set up a system for immediate lead contact + follow-up for booking site visits
🔄 Retargeted website visitors + video viewers with deeper emotional storytelling
📊 Tight tracking of ad performance and cost-per-site-visit to optimize daily
📈 The Results (aka “the fun part”):
🏡 High-quality leads interested in buying, not just browsing
🚗 Multiple booked site visits within the first few weeks
💬 Ongoing sales conversations with serious buyers (some already in due diligence stage)
📈 Clear improvement in cost per booking, ROAS, and lead-to-visit ratio
🧠 Brand repositioned as a premium real estate experience, not just a builder
