July 1, 2025

How an Interior Brand grabbed Rs 40Lakh+ projects using Smart Funnels

🎯 The Challenge:

Even the most elegant designs can fall flat if no one sees them.
Dzyne and Dqore Interiors, masters of luxury designs, faced a very un-luxurious problem. They had skill but had no idea how to get high-intent leads. They had worked with small-budget projects for a long time and wanted to scale to mid- and luxury-segment projects now.

🚫 Inconsistent flow of quality leads

🎯 No targeting = No high-intent enquiries

😤 Marketing strategies that looked good on paper, but didn’t convert

❌ No clear way to filter or nurture potential clients

🧭 In short, they needed a system — not more guesswork

🧠 The Approach:

We didn’t just give them ads, we gave them a High-Intent Lead generation game plan.

👀 Understood their ideal client persona (no more “anyone with a home” targeting)

🛠️ Designed a funnel focused on quality, not quantity

🎯 Created a laser-sharp Meta Ads strategy to reach high-income home owners and property buyers

🧩 Added filters and nurturing steps so they spent less time chasing and more time closing

High-intent Lead generation is not just about running ads. That’s what is happening in the industry right now. Running ads will fetch you irrelevant leads that will never convert. Getting high-intent serious buyers into your system is a different skillset which needs deep understanding of marketing, how platforms work and how to pre-qualify leads who come into your system.

🚀 The Execution:

We set up a lean but mean system — simple, focused, and results-driven.

  • 🪄 Launched Meta Ads with scroll-stopping creatives and copy crafted for conversions

  • 📞 Integrated Smart funnel system that pre-qualified leads on your landing page

  • ✍️ Built nurturing sequences to keep warm leads in the loop

📈 The Results (aka “the fun part”):

  • 🔥 22 high-intent leads in just 30 days

  • 💰 3 confirmed project worth Rs 40 Lakh+ in the first 3 months !

  • 🌱 Several more leads in the pipeline, expected to convert in the coming months

  • 📊 ROI-positive from Month 2 — and that’s just the beginning

This result was possible because the marketing and sales team worked in sync every week to bring out results. The team at Dzyne and Dqore Interiors were patient were 3 months to bring out the results. Every week, ads were optimised, and meticulously changes were made based on performance from the leads.

So how did we do this ?

We used the SMART Funnel System that has been battle-tested and proven to bring results in the interior design industry.

First of all a video ad was made to create awareness among the right target segment.

After that, we create a high-converting landing page, which served as a trust layer. We positioned this firm as a premium player in the industry targeting the right content and filtering out only high-intent pre-qualified leads into their system.

As a last step, we created an automated system, which ensured there was no lead leakage from the system. When so many high-intent leads enter your system, it becomes difficult to track each and every one at the proper time intervals. To ensure smooth communication and transparency, we added nurture cycles inbetween to ensure constant touchbase with the prospect and to keep them into the system.

If you are an Interior Design company, looking to achieve similar results, book a free consultation call with me, where I will help you implement this exact system in your business.

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