A Meta Ads Agency Built on ₹12Cr+ in Real Ad Spend — Not Promises
Most agencies run your ads and send you a report. IWA builds the entire revenue system — video creatives, landing pages, and WhatsApp CRM automation — that turns Meta ad spend into pre-qualified leads and measurable revenue for service businesses.
Why Most Meta Ads Agencies Don't Deliver Results
The agency model is built for retention, not results. Here's what that looks like in practice.
Your account goes to a junior
The senior person sells you. A junior manages you. By month two your campaigns are being optimised by someone with six months of experience — with your budget.
Ads without a system
Most agencies run traffic to your existing website and call it a campaign. No dedicated landing page. No follow-up sequence. No CRM. Just traffic and hope.
Vanity metrics in reports
Reach went up. Impressions look great. CPM is down. But your phone isn't ringing. Agencies optimise for the numbers that look good — not the numbers that pay your bills.
A Meta Ads Agency That Builds Revenue Systems — Not Just Campaigns
IWA was built out of frustration with exactly the problems above. After 12 years in corporate marketing and ₹12Cr+ in managed ad spend, Anurag Busi founded IWA with one principle: every rupee spent on Meta Ads should be traceable back to revenue.
That means building the complete infrastructure — not just the ad. The creative, the funnel, the landing page, the CRM automation, and the reporting. Everything working together.
Senior attention on your account
Anurag manages strategy directly. No juniors, no handoffs, no surprises.
Revenue metrics only
CPL, ROAS, conversion rate, revenue. The numbers that matter — weekly.
Complete funnel — not just ads
Landing page, CRM automation, and follow-up sequences built into every engagement.
Scale globally from day one
City by city, country by country — the system is built to scale without losing quality.
The Smart Funnel System
Not a campaign. A complete revenue infrastructure — three layers that work together to turn ad spend into predictable, scalable leads.
High-Intent Video Ads
Hook → Body → CTA video creatives engineered to reach your ideal buyer on Facebook and Instagram. Not vanity views — targeted attention from people with genuine buying intent who are ready to act.
↑ Brand VisibilityMeta Ads to Landing Page
Precision-targeted campaigns drive warm traffic to a dedicated landing page that builds trust fast. Prospects arrive already convinced — your sales conversation starts from a position of strength, not a cold pitch.
↑ Lead QualityWhatsApp CRM Automation
Our mobile CRM runs automated WhatsApp nurture sequences the moment a lead comes in. Every lead is followed up, qualified, and warmed — so your sales team only speaks to people ready to buy.
↑ RevenueHow IWA Runs Your Meta Ads Campaign
From strategy call to first qualified lead — here is exactly what happens and when.
Strategy Call & Business Audit
We understand your business, your offer, your ideal customer, and your revenue goals. We audit what's working, what isn't, and what the fastest path to qualified leads looks like.
Audience Research & ICP Mapping
We define your Ideal Customer Profile using data — demographics, income signals, behavioural intent — so every rupee of ad spend targets someone who can actually buy from you.
Creative Strategy & Video Production
Hook-driven scripts written for your audience's specific pain points. Video ads that don't just get views — they generate inquiries from people with genuine buying intent.
Landing Page & Funnel Build
A dedicated conversion-optimised page — not your homepage. Built to build trust fast, eliminate objections, and turn warm Meta traffic into form fills and WhatsApp messages.
Campaign Launch & Daily Optimisation
Live within 72 hours of funnel completion. Daily monitoring, A/B testing, budget reallocation — every campaign improves week over week through disciplined optimisation.
CRM Automation & Scaling
WhatsApp sequences activated from day one. Weekly revenue reports. When something works, we scale it fast. When it doesn't, we fix it faster. Full transparency, always.
What IWA Has Delivered for Clients
Real revenue numbers from real service businesses — within 90 days.
₹40L+
₹82L+
What IWA Does as Your Meta Ads Agency
Every service is built around one goal — turning your ad spend into revenue you can measure.
Meta Ads Management
Full campaign management on Facebook and Instagram — audience targeting, budget allocation, A/B testing, and daily optimisation for maximum lead quality and ROAS.
Video Ad Creative
Hook → Body → CTA scripts and production designed for your specific audience. Creatives that stop the scroll and generate clicks from buyers, not browsers.
Landing Page Design
Dedicated conversion pages that build trust instantly and turn warm Meta traffic into qualified leads — not generic web pages that bleed conversions.
WhatsApp CRM Automation
Mobile CRM app with automated WhatsApp nurture sequences — qualifying every lead before your sales team touches them. No lead left behind.
Performance Reporting
Weekly reports with real metrics — cost per lead, ROAS, conversion rate, revenue. No fluff, no vanity numbers, full transparency on every rupee spent.
Campaign Scaling
Once the system is working, we scale it — city by city, country by country — without losing lead quality or increasing cost per acquisition.
Meta Ads Agency for Service Businesses
Our Smart Funnel System works for any business where the sale involves a human conversation.
Interior Design
Pre-qualify leads by budget before first call
Real Estate
Serious buyers from premium localities
Coaching
Fill cohorts with qualified enrolments
Healthcare
High-intent patients for specific treatments
IT & SaaS
Qualified B2B leads from tech markets
Financial Services
Trust-first funnels for insurance and wealth
E-commerce
ROAS-positive campaigns for D2C brands
Any Service Business
If you sell a service — we can build a system
Built Because Most Agencies Were Getting It Wrong
Anurag Busi has 12 years of corporate digital marketing experience and ₹12Cr+ in managed Meta ad spend. He founded IWA with a simple mission: build a lean, honest agency that holds itself accountable to one thing — revenue generated for clients.
IWA is deliberately small. Not because we can't scale — but because quality requires focus. Every client gets Anurag's direct attention. Every campaign is built with the same system that has generated lakhs in revenue for service businesses. No templates. No juniors. No excuses.
Questions About Working With a Meta Ads Agency
Ready to Work With a Meta Ads Agency That Gets Results?
Book a free 30-minute strategy call. We'll audit your current setup and show you exactly what a proper Meta ads system looks like for your business.
No commitment. No pitch deck. Just an honest conversation about your growth. Only 4 new clients accepted per month.
