2025

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From 10K to 1 Million: How We Engineered Exponential Growth at Great Learning

🎯 Objective Build a scalable, multi-channel marketing engine to: Increase organic traffic and visibility Scale YouTube as a learning & lead gen platform Optimize paid marketing to drive high-quality leads Establish Great Learning as a thought leader in ed-tech 🧩 Core Challenges Low initial traffic (~10K sessions/month) Fragmented content strategy High dependency on paid ads…

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